Recently, Google announced a new change in its algorithm of search and according to the company; new algorithm will affect 35% of Web searches. The changes affect “Google Caffeine” and update caffeine to give more relevant search results. It will affect all things included recent events, current news, hot topics and latest updates items. With new algorithm, Google knows that various types of searches require different freshness and weighs & with help of new update Google will start giving that importance. This can be understood by an example; a search for a good recipe was posted a few years ago may still be famous enough to rank top, but searches for latest price of mobile phones should bring the newer and fresher content on top, followed by aged results.
Now when we search for recent update and news, Google may show search results that are few minutes old in the top of the SERP. Common examples of recent events are government polls included Presidential election, social functions like, the Oscars; games update included all games, and financial issues, etc. Now Google knows that users are interested in recent events, even if you don’t indicating with specify keywords in search queries that. Meaning of this is very simple; if you want to search for any recent financial issue of a company then you do not need to include particular year and latest type words in search queries. There are some items need regular updates for example latest electronics reviews, reviews for a specific car and etc, for these Google will give most current and up-to-date data information before all the rest.
Latest update of caffeine helps webmasters to rank their fresh content quickly.
Previously results took more time and to resolve this problem Google brought “Panda Update” and this new update will impact badly on content and link farm. This update will help Google to eliminate low quality results from SERP. With all these updates Google will bring completely new information for its users and according to the company thirty five percent of searches will be affected by this. Google used to have a search vertical quality for the search quires on recent news at, www.google.com/realtime, where results were updated according to the Twitter updates. When contract with Twitter expired, Google closed that site and now it is redirected to home page of Google. Behalf of this now Google has Google+ and this was the biggest news for webmasters in previous years and search results are affected by Google plus.
Author is related to SEO Limerick and knows regarding recent update made by Google and in this article he is explaining everything.