HFI Animate – UX Enterprise: the Future of UX Work with Dr. Eric Schaffer


UX Enterprise: The Relational Database of UX Objects Download a free brochure here: www.humanfactors.com Based on 30 years of experience in User Experience (UX) design, and 18 person-years of development effort, HFI introduces UX Enterpriseā„¢ (UXE), the world’s most powerful UX asset management and design system. UX Enterprise is a software product that allows you to design based on your organization’s UX Cloud. This is the full interlinked model of your customer ecosystems, design projects, design specifications, standards, and methods.

HFI Video – How UX explains the Kindle Fire success with Dr. Eric Schaffer


Eric Schaffer explains the success of the Kindle Fire from an overall user experience perspective. Download the related white paper at www.humanfactors.com Description: Amazon’s Kindle Fire launched in late 2011 with much fanfare and mixed reviews. Millions of units were sold in the fourth quarter, but the media reviews focused on weaknesses in the design. What would cause millions of people to purchase the Kindle Fire in spite of design features that could be better? In this video, Eric Schaffer, CEO of Human Factors International, goes beyond classic usability to consider the overall user experience. Dr. Schaffer: -Considers how the Kindle Fire fits the users’ ecosystems -Uses PET (Persuasion, Emotion, and Trust) Analysis to uncover the blocks and drives that influence Fire buyers’ decisions -Discusses the impact of engineering fun into the design of the Kindle Fire

HFI Animate – Six Steps to Persuasive Design with Dr. Eric Schaffer


Dr. Eric Schaffer takes us through six steps of the process of creating a persuasive design. Download a poster of this animation and a free white paper on PET research at www.humanfactors.com 6 Steps to Persuasive Design From our previous video on Persuasion, Emotion, and Trust (PET) youtu.be , you know that there are long lists of methods we can use to motivate customers and increase their conversion. So it’s natural to think that using more persuasion methods is good and will result in lots of conversion. But is it true? In this video, Dr. Eric Schaffer says using lots of methods results in persuasion clutter. He outlines in 6 steps the scientific application of PET research to create a persuasive design. He discusses: – Using in-depth Gestalt interview methods to understand the customer’s drives, blocks, beliefs, and feelings. – The importance of PET Analysis to find out what really matters to customers – How to create a powerful meme to support the persuasive effort – Getting to that magic point of certainty, when the actual sale happens

HFI Animate: Building Industrial Strength Usability with Dr. Eric Schaffer


Dr. Schaffer talks about the importance of institutionalizing usability and user experience (UX) in organizations in order to reach the highest standards of user centered design. Download a poster of this animation or free whitepaper on institutionalization of usability at www.humanfactors.com . Transcript: For decades user experience designers operated based on craftsmanship. We were a few skilled people with a apprentices. Operating inside organizations in little pockets. But now the return on UX work is known, organizations want more UX work. They want lots of UX work. There are mountains of development projects in most organizations. The Nielson Group group ran a study of 863 design projects and found that on average they spent 8-10% of their budget on usability work. To keep it simple, 10% of the development budget should be spent on UX, which is generally a lot of work. And the mountains of UX work, that has to be done differently. We can’t have serious industrial strength usability based on isolated craftsmanship. Think about building a hospital, that will handle mountains of patients. Would you just hire a bunch of really smart doctors. No, you need smart doctors, but first you need to design and set up the hospital. You need facilities, and equipment, and standards, and methods, and forms, and pipes, and training and certification and cleaning supplies. You need an organizational structure to make those doctors work as part of a cohesive organization. A big

HFI Video – The Future of User Experience Design (UX) with Dr. Eric Schaffer


Dr. Eric Schaffer, CEO of Human Factors International talks about the future of User Experience Design (UX) in a changing world. www.twitter.com Transcript: I think we all know that the world is going through a transition — that there are critical ecological factors and critical geopolitical factors which are going to change the way that we live. Every organization needs to be modeling the future, modeling how people will live, how the ecosystem of their customers will change based on these factors. And what we’re going to find is that pretty much every product and every service will have to change to adapt to the new world that we’re going to live in. And I think that the user experience design field is going to be very busy doing exactly that because our job is to understand a customer’s ecosystem and design products and services that fit with that. And as we can see and model the future we’re going to be able to design new products that will help the world adapt to a more sustainable, more ecologically appropriate lifestyle, which at the same time will make people happy, perhaps even happier than they are today. So this is really the charge of our field going forward. And it’s the fiduciary responsibility of every executive to have a trusted model of the future and to be able to build the new products and services based on that trusted model. The world is changing and those that can see the future and can adapt quickly and have first-mover advantage for that new world