Dux 2005

Watch our test of the 1080p video capabilities and user experience offered by the Sony Xperia S as part of our full review.

Eric Schaffer explains the success of the Kindle Fire from an overall user experience perspective. Download the related white paper at www.humanfactors.com Description: Amazon’s Kindle Fire launched in late 2011 with much fanfare and mixed reviews. Millions of units were sold in the fourth quarter, but the media reviews focused on weaknesses in the design. What would cause millions of people to purchase the Kindle Fire in spite of design features that could be better? In this video, Eric Schaffer, CEO of Human Factors International, goes beyond classic usability to consider the overall user experience. Dr. Schaffer: -Considers how the Kindle Fire fits the users’ ecosystems -Uses PET (Persuasion, Emotion, and Trust) Analysis to uncover the blocks and drives that influence Fire buyers’ decisions -Discusses the impact of engineering fun into the design of the Kindle Fire

The New iPad is here, Australia Got it first ;P … and so here’s my day-one review of the initial user experience so you can work out if it’s worth the upgrade, Also; camera testing. With test & sample example video footage and photos from the much improved new camera sensor & lens combo. So lets see how Apple did… New iPad raw Test Video sample 1080p here; www.youtube.com A gallery of more test Photos from the new iPad can be found here; plus.google.com

bada 2.0 UX has totally changed its UX. This video shows how the new bada 2.0 UX looks & introduces various functions of bada 2.0.

Marc Hassenzahl explains the fascinating concept of User Experience and Experience Design. Read Marc’s chapter with commentaries by Don Norman, Eric Reiss, Mark Blythe, and Whitney Hess. Source: www.interaction-design.org

Dr. Eric Schaffer, CEO of Human Factors International talks about the future of User Experience Design (UX) in a changing world. www.twitter.com Transcript: I think we all know that the world is going through a transition — that there are critical ecological factors and critical geopolitical factors which are going to change the way that we live. Every organization needs to be modeling the future, modeling how people will live, how the ecosystem of their customers will change based on these factors. And what we’re going to find is that pretty much every product and every service will have to change to adapt to the new world that we’re going to live in. And I think that the user experience design field is going to be very busy doing exactly that because our job is to understand a customer’s ecosystem and design products and services that fit with that. And as we can see and model the future we’re going to be able to design new products that will help the world adapt to a more sustainable, more ecologically appropriate lifestyle, which at the same time will make people happy, perhaps even happier than they are today. So this is really the charge of our field going forward. And it’s the fiduciary responsibility of every executive to have a trusted model of the future and to be able to build the new products and services based on that trusted model. The world is changing and those that can see the future and can adapt quickly and have first-mover advantage for that new world …

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