HFI Video – How UX explains the Kindle Fire success with Dr. Eric Schaffer


Eric Schaffer explains the success of the Kindle Fire from an overall user experience perspective. Download the related white paper at www.humanfactors.com Description: Amazon’s Kindle Fire launched in late 2011 with much fanfare and mixed reviews. Millions of units were sold in the fourth quarter, but the media reviews focused on weaknesses in the design. What would cause millions of people to purchase the Kindle Fire in spite of design features that could be better? In this video, Eric Schaffer, CEO of Human Factors International, goes beyond classic usability to consider the overall user experience. Dr. Schaffer: -Considers how the Kindle Fire fits the users’ ecosystems -Uses PET (Persuasion, Emotion, and Trust) Analysis to uncover the blocks and drives that influence Fire buyers’ decisions -Discusses the impact of engineering fun into the design of the Kindle Fire

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