HFI Animate: Building Industrial Strength Usability with Dr. Eric Schaffer

Dr. Schaffer talks about the importance of institutionalizing usability and user experience (UX) in organizations in order to reach the highest standards of user centered design. Download a poster of this animation or free whitepaper on institutionalization of usability at www.humanfactors.com . Transcript: For decades user experience designers operated based on craftsmanship. We were a few skilled people with a apprentices. Operating inside organizations in little pockets. But now the return on UX work is known, organizations want more UX work. They want lots of UX work. There are mountains of development projects in most organizations. The Nielson Group group ran a study of 863 design projects and found that on average they spent 8-10% of their budget on usability work. To keep it simple, 10% of the development budget should be spent on UX, which is generally a lot of work. And the mountains of UX work, that has to be done differently. We can’t have serious industrial strength usability based on isolated craftsmanship. Think about building a hospital, that will handle mountains of patients. Would you just hire a bunch of really smart doctors. No, you need smart doctors, but first you need to design and set up the hospital. You need facilities, and equipment, and standards, and methods, and forms, and pipes, and training and certification and cleaning supplies. You need an organizational structure to make those doctors work as part of a cohesive organization. A big